★ Industry Analysis (Mandatory)

This workshop will provide teams with the tools to conduct effective industry analysis. Market research techniques will be discussed. Teams will be introduced to the business model canvas and given time to apply this concept to their project. A strong understanding of target users will help each team to tailor their solution to users and develop a more useful, practical solution. This workshop is mandatory for all teams (at least two team members must attend).

Link: https://ucalgary.zoom.us/j/95210695884